““the undisputed, undefeated heavyweight champ of earned media. According to mediaQuant, an outfit that figures how much it cost each candidate if he or she had to pay for the coverage he or she was getting, Donald Trump’s earned media was near $2 billion, with a “b,” at this point in the campaign. He had earned $400 million in February 2016 alone. To put it in other terms, he had more free coverage on television, radio, newspapers, Facebook, Twitter, and Reddit than all sixteen other Republican candidates and Hillary Clinton combined. And he had spent only about $10 million on ads at that point, which was $4 million less than Governor Kasich had.””