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Decide Quote by Colin Powell

“Generally you should act somewhere between P40 and P70, as I call it. Sometime after you have obtained 40 percent of all the information you are liable to get, start thinking in terms of making a decision. When you have about 70 percent of all the information, you probably ought to decide, because…” quote by Colin Powell
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“Generally you should act somewhere between P40 and P70, as I call it. Sometime after you have obtained 40 percent of all the information you are liable to get, start thinking in terms of making a decision. When you have about 70 percent of all the information, you probably ought to decide, because you may lose an opportunity in losing time.”

Colin Powell

About This Quote

Advocates making decisions after gathering sufficient information, suggesting a 40‑70% threshold to balance analysis and action.

In simple terms: Decide after you have 40‑70% of needed info, not too early or too late.

Key Takeaway

Use a partial‑information window for timely decisions.

Themes

decision‑making information timing strategy balance

Mood

analytical pragmatic

Type

strategic instructional

When to use this quote

  • business planning
  • emergency response
  • personal choices
  • project management

Key Concepts

risk management cognitive bias

Questions to Reflect On

  • What information is essential before you act?
  • How do you handle uncertainty beyond numbers?
A Different Perspective

Over‑reliance on percentages may ignore qualitative factors.

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