Almost Quote by Clayton M. Christensen

Products are made in the factory, but brands are created in the mind.

— Leo Burnett

“First make your business itself a brand and then every product you create will be accepted as a brand.”

— Amit Kalantri

“The key is to rigorously determine the market for a new product long before the products are built, and making sure the market is…

— Madhavan Ramanujam

Companies that start by redesigning the economics of an industry often finish by redesigning the whole industry-and owning it.

— Tim Ferriss

“I conclude this chapter by reminding the reader that studies of the sources of innovation show clearly that users will tend to develop some…

— Eric von Hippel

“At its heart, a startup is a catalyst that transforms ideas into products.”

— Eric Ries

The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less…

— John Seely Brown

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

— Theodore Levitt

“manufacturer categorization of relationships between innovator and innovation can be extended to specific functions, attributes, or features of products and services. When”

— Eric von Hippel

Most innovation comes from outside your industry applied to your own

— Tony Hsieh

A product is often a consumer's only window to a corporation.

— Saul Bass

Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice…

— Ellen Gustafson