Promise Quote by Cindy Sherman
“The still must tease with the promise of a story the viewer of it itches to be told.”
About This Quote
Source Interview: The Art of Cindy Sherman, 2015
A narrative hook must promise a story that the audience feels compelled to learn.
In simple terms: Stories need intrigue to engage viewers.
Create compelling narrative promises.
Themes
Mood
Type
When to use this quote
- gallery exhibitions
- advertising campaigns
- film trailers
Key Concepts
Questions to Reflect On
- What makes a story promise effective?
- How can tease be balanced with substance?
Audience may feel manipulated if promise is empty.