““But I’m not alone. I know that those voices may nag at you too. You discover your strengths, but you downplay them. You know what you’re good at, but you underestimate it. You want to create a product or add a new service to your business or share part of your heart with the world, but all you can think is, Everyone already knows this. Everyone already has this. Everyone already does this. We assume everyone can do what we do, so what’s the big deal? The big deal is that we’re wrong. I want to remind you of something I’ve tried to remind myself of daily for the last several years. What’s obvious to you is not obvious to everyone else. What’s easy for you is not easy for everyone else. What’s simple to you is not simple to everyone else. Your strengths are unique, valuable, and important. And friends, the world needs you to step into them. We undervalue our strengths because they may seem easy and obvious to us. But don’t let that stop you from sharing them with the world. Because what’s obvious to you might be amazing to someone else. There are people out there right now who can benefit from the gifts that come so effortlessly to you. So don’t downplay your strengths or dismiss your values. Instead, build your business around them and go for it. There are people out there right now who need what you have to offer!””
