““A man was suffering a persistent problem with his house. The floor squeaked. No matter what he tried, nothing worked. Finally, he called a carpenter who friends said was a true craftsman. The craftsman walked into the room and heard the squeak. He set down his toolbox, pulled out a hammer and nail, and pounded the nail into the floor with three blows. The squeak was gone forever. The carpenter pulled out an invoice slip, on which he wrote the total of $45. Above that total were two line items: Hammering, $2. Knowing where to hammer, $43.7 When you’re setting your price, you’re not only charging for cost of goods, expenses, and time invested, you’re also charging what you’re worth. You’re charging for the unique gifts, talents, skills, education, knowledge, perspective, ideas, quality, and style you bring to the work you do. So don’t just charge for hammering. Charge for knowing where to hammer.””
