Action Quote by Christina Baldwin
““When story and behavior are consistent, we relax; when story and behavior are inconsistent, we get tense. We have a deep psychological need for our stories and behaviors to be consistent. We need to be able to trust the story, because it's the lens through which we see reality. We will go to great lengths in the attempt to make a story that explains an action and supports or restores consistency. If we cannot make story and action fit, we either have to make a new story or change the action. ... [But] The drive for consistency and the ability to redefine abhorrent action so it fits the story are very complex issues. We have a huge ability to continue believing stories we are told are true in order to stay comfortable with actions we don't want to change, or don't feel capable of changing.””
About This Quote
Source Speech: Interview on Cognitive Dissonance, 2020
When our internal narrative matches our actions we feel calm; mismatch creates tension, prompting us to alter either the story or the behavior to restore harmony.
In simple terms: Consistent stories and actions reduce stress.
Align actions with values or revise narratives.
Themes
Mood
Type
When to use this quote
- personal decision‑making
- leadership
- conflict resolution
- therapy
- marketing
Key Concepts
Questions to Reflect On
- What story are you telling to justify a difficult action?
- How can you test the truth of your narrative?
People may cling to false narratives to avoid uncomfortable change.