Behaviour Quote by Chris Powell

Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green.

— Lynn Jurich

We always hear from newspapers that while people understand the environmental challenge, they are unwilling to stomach the solutions. The trouble is, we only…

— Zac Goldsmith

It's time for all of us to kind of think about the green initiative as a whole. Monetizing it is very important. It's on…

— Ray J

Unfortunately, we have a 50% unemployment rate among our urban youth of color. It's not about making green jobs more attractive. It's about making…

— Van Jones

Green issues have been used as a marketing tool. Sometimes these green claims are completely meaningless.

— Frank Gehry

“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better about moral…

— David DiSalvo

Many people still believe that 'green' solutions are too expensive, but they are actually much cheaper when all of the costs to public health,…

— Majora Carter

I sense very little appetite for green efforts to persuade people to accept a frozen or declining standard of living for the sake of…

— Matt Ridley

There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense,…

— Lynn Jurich

We're now moving into a stage where the green economy isn't just going to be the place for people to spend money. It's going…

— Van Jones

“While most consumers say that they would choose a green product over less environmentally friendly options, they would only do it if the price…

— James Dion

Even leaving aside government policy, whole industries are already making expensive changes around the perceived need to 'go green.' Al Gore and countless other…

— Bradley A. Smith