Choosing Quote by Chris McChesney
““Sometimes, choosing your WIG is about more than selecting the aspect of your business where the greatest results are desired; it’s about a WIG so fundamental to the heart of your mission that achieving it defines your existence as an organization.””
About This Quote
Source Book: The 4 Disciplines of Execution, 2012
A Wildly Important Goal (WIG) must align with core mission, not just deliver results.
In simple terms: WIGs should reflect purpose.
Key Takeaway
Choose goals that define your organization.
Themes
strategy
focus
mission
Mood
inspirational
strategic
Type
advice
motivational
When to use this quote
- annual planning
- product development
- nonprofit fundraising
Key Concepts
goal setting
organizational identity
execution discipline
Questions to Reflect On
- What core purpose drives your organization?
- How can you measure alignment with mission?
A Different Perspective
Overemphasis on metrics can eclipse deeper purpose.
