Anger Quote by Chris Hayes
“Successful prime-time television of any genre produces some kind of emotional reaction in the viewers. There are a lot of different emotions to tap into. The emotion of the reward of discovery, the feeling of righteous anger, the feelings of pathos and sadness, or sentimentality of being moved by something.”
About This Quote
Source Book: The Emotional TV Viewer, 2018
Television succeeds by deliberately evoking diverse emotions to engage audiences.
In simple terms: TV uses emotions to hook viewers.
Design content that triggers feeling.
Themes
Mood
Type
When to use this quote
- advertising campaigns
- scriptwriting
- live performances
- educational videos
Key Concepts
Questions to Reflect On
- Which emotion best serves your story?
- How to balance emotion with information?
Overemphasis on emotion may sacrifice depth.