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Anger Quote by Chris Hayes

“Successful prime-time television of any genre produces some kind of emotional reaction in the viewers. There are a lot of different emotions to tap into. The emotion of the reward of discovery, the feeling of righteous anger, the feelings of pathos and sadness, or sentimentality of being moved by…” quote by Chris Hayes
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“Successful prime-time television of any genre produces some kind of emotional reaction in the viewers. There are a lot of different emotions to tap into. The emotion of the reward of discovery, the feeling of righteous anger, the feelings of pathos and sadness, or sentimentality of being moved by something.”

Chris Hayes

About This Quote

Source Book: The Emotional TV Viewer, 2018

Television succeeds by deliberately evoking diverse emotions to engage audiences.

In simple terms: TV uses emotions to hook viewers.

Key Takeaway

Design content that triggers feeling.

Themes

media emotion storytelling audience engagement

Mood

analytical creative

Type

media educational

When to use this quote

  • advertising campaigns
  • scriptwriting
  • live performances
  • educational videos

Key Concepts

affective response narrative theory

Questions to Reflect On

  • Which emotion best serves your story?
  • How to balance emotion with information?
A Different Perspective

Overemphasis on emotion may sacrifice depth.

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