Bmw Quote by Chris Bangle
“The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.”
About This Quote
Source Interview: Automotive magazine, 2005
The BMW E38 lacked distinct luxury presence, limiting market success.
In simple terms: E38 missed luxury impact.
Key Takeaway
Design for strong brand presence.
Themes
design
luxury
market
Mood
analytical
critical
Type
business
design
When to use this quote
- car launches
- consumer perception
- marketing strategy
Key Concepts
automotive design
branding
Questions to Reflect On
- How does design influence consumer perception?
- What steps revive a stagnant model?
A Different Perspective
Brand identity can be hard to change.
