Choice Quote by Chip Heath
““LET’S SUM UP WHERE we are. If you think about a normal decision process, it usually proceeds in four steps: • You encounter a choice. • You analyze your options. • You make a choice. • Then you live with it. And what we’ve seen is that there is a villain that afflicts each of these stages: • You encounter a choice. But narrow framing makes you miss options.””
About This Quote
Source Speech: TED Talk “The Art of Decision Making”, Chip Heath, 2015
Decision making often suffers from narrow framing, which limits perceived options at each stage of the process.
In simple terms: Narrow framing hides choices.
Key Takeaway
Broaden your perspective before deciding.
Themes
decision making
psychology
choice
bias
framing
Mood
thoughtful
analytical
Type
educational
inspirational
When to use this quote
- business strategy
- personal life
- product development
- team meetings
Key Concepts
cognitive bias
option awareness
critical thinking
Questions to Reflect On
- How can you force yourself to see more options?
- What tools help expand the decision frame?
A Different Perspective
Narrow framing can be hard to detect without deliberate reflection.
