Men Quote by Charles A. Reich
“One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to take its place.”
About This Quote
Source Book: “The New Spirit” by Charles A. Reich, 1975
Satisfied customers won’t buy; create desire or replace the old with something new.
In simple terms: People need new wants to purchase.
Key Takeaway
Stimulate desire or offer replacements.
Themes
marketing
consumer behavior
psychology
Mood
analytical
thoughtful
Type
strategic
educational
When to use this quote
- advertising campaigns
- product redesign
- sales strategy
- customer retention
Key Concepts
desire creation
product replacement
need generation
Questions to Reflect On
- How can ethical marketing create desire?
- When is replacement preferable to new creation?
A Different Perspective
Risk of manipulating needs.
![“That country [Carthage] was rapidly sinking into the state of barbarism from whence it had been raised by the Phoenician colonies and Roman laws; and every step of intestine discord was marked by some deplorable victory of savage man over civilized society.” quote by Edward Gibbon](https://sms4smile.com/quotes/img-quotes/70c/edward-gibbon-710_barbarism_that-country-carthage-was-rapidly-sinkin_393.jpg)