Computers Quote by Chanda Kochhar
“India did not innovate with the ATMs. But when we brought ATMs into India and made the machines talk in 15 regional languages to the people in rural India, we got millions of transactions on the ATM.”
About This Quote
Source Interview: Business discussion on ATM adoption in India, 2018
Introducing multilingual ATMs in rural India dramatically increased usage and financial inclusion.
In simple terms: Multilingual ATMs boosted transactions in rural India.
Implement inclusive tech solutions.
Themes
Mood
Type
When to use this quote
- rural banking
- mobile banking rollout
- customer education
- policy making
Key Concepts
Questions to Reflect On
- How does language affect technology adoption?
- What other barriers exist for rural banking?
Requires infrastructure and literacy support.