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Jonathan Ive has 97 quotes on this site. A few more worth reading:

• It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain…
• The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed…
• Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
• It's very easy to be different, but very difficult to be better.
• Very often design is the most immediate way of defining what products become in people's minds.
• So much of what we try to do is get to a point where the solution seems inevitable: you know, you think…
• That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
• When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
• I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much…
• The memory of how we work will endure beyond the products of our work.
• You have to deeply understand the essence of a product in order to be able to get rid of the parts that…
• Apple's Jony Ive describes his "fanatical" approach to design in new interview

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