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Through Quotes by Simon Mainwaring
- Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow…
- Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
- There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by…
- Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
- Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat…
- When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather…
- For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same…
- Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of…
- More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the…
- There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what…
More Through Quotes
- I went through a phase where I thought nostalgia was a bad thing. — Dario Argento
- Jealousy is both reasonable and belongs to reasonable men, while envy is base and belongs to the base, for the one makes… — Aristotle
- I started out in life as a poet; I was only writing poetry all through my 20s. It wasn't until I was… — Paul Auster
- The Israeli lobby has clout in the U.S., which means that re-arranging the region and controlling its resources one way or another,… — Bashar al-Assad
- That's why I began doing makeup in the first place: I was hoping that through helping people see the beauty in themselves,… — Kevyn Aucoin
- A ball had passed between my body and the right arm which supported him, cutting through the sleeve and passing through his… — Clara Barton
- Suffering becomes beautiful when anyone bears great calamities with cheerfulness, not through insensibility but through greatness of mind. — Aristotle
- The whole idea of a stereotype is to simplify. Instead of going through the problem of all this great diversity - that… — Chinua Achebe