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Superficial Indicators Quotes by Leo Bogart

1 Superficial Indicators quote by Leo Bogart

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its…

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Leo Bogart has 3 quotes on this site. A few more worth reading:

In my opinion, fun is what makes advertising successful.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial…
Advertisements may be evaluated scientifically; they cannot be created scientifically.

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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial… — Leo Bogart

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