Public Takes Quotes by Daniel Starch

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Daniel Starch has 7 quotes on this site. A few more worth reading:

• The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in…
• Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves…
• Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,'…
• Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being…
• Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of…
• Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but…

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