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Market Research Quotes by Darrell Huff
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- A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies… — Debbi Fields
- You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year… — Aaron Levie
- You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the… — Jerry Pournelle
- Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do… — Akio Morita
- Did Alexander Graham Bell do any market research before he invented the telephone? — Walter Isaacson
- I don't really follow market research. In the end, I respond to my own instincts. — Anna Wintour
- The purely random sample is the only kind that can be examined with confidence by means of statistical theory, but there is… — Darrell Huff
- I always market research my books before I hand them in by showing them to five or six close friends who I… — Helen Fielding
- It is the new and different that is always most vulnerable to market research. — Malcolm Gladwell
- We only do what we think is good and what we're happy with. I do that in stand-up, I even do it… — Ricky Gervais
- We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We… — Steve Jobs
- In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about… — Nathan Myhrvold