Branding Quote by Caroline Criado-Perez

The word feminism needs to be taken back. It needs to be reclaimed in a way that is inclusive of men.

— Annie Lennox

It's about labeling. For me feminism is bra-burning lesbianism. It's very unglamorous. I'd like to see it rebranded. We need to see a celebration…

— Geri Halliwell

I grew up in a world where authority was female. I never thought to call myself a feminist because of branding. I had this…

— Trevor Noah

You can't market or commercialize feminism as an entity. One has to be careful. I aim to be about powerful women in my clothing.

— Zac Posen

We need to reclaim the word feminism. We need to reclaim the word feminism real bad.

— Caitlin Moran

I'm appalled that the word 'feminism' has been denigrated to a place of almost ridicule and I very passionately believe the word needs to…

— Annie Lennox

Feminism isn't whatever you want it to be.

— Gloria Steinem

Feminism is, I hope, a way to a better future for everyone who inhabits this world. Feminism should not be something that needs a…

— Roxane Gay

Feminism is a lens I see the world through and what I believe in. I don't ever use it as a tool of promotion.

— Petra Collins

The fact is, feminism is not what it used to be.

— Janine di Giovanni

I'm appalled the word feminism has been denigrated to a place of almost ridicule and I very passionately believe the word needs to be…

— Annie Lennox

I think feminism is taking off. It's just not visible in the way that we would like it to be.

— Jessica Valenti