Action Quote by Carol Tavris
“Most people, when directly confronted by evidence that they are wrong, do not change their point of view or course of action but justify it even more tenaciously. Even irrefutable evidence is rarely enough to pierce the mental armor of self-justification.”
About This Quote
Source Book: Mistakes Were Made (But Not by Me), Carol Tavris & Elliot Aronson, 2007
People defend false beliefs fiercely; evidence alone rarely changes minds due to self‑justification.
In simple terms: Evidence often fails to change stubborn views.
Present evidence with empathy.
Themes
Mood
Type
When to use this quote
- debate preparation
- education
- policy making
Key Concepts
Questions to Reflect On
- Why do we cling to wrong beliefs?
- How can we reduce defensive reactions?
Changing minds may require personal relevance, not just facts.