Ants Quote by Bruno Latour
““Using a slogan from ANT, you have 'to follow the actors themselves', that is try to catch up with their often wild innovations in order to learn from them what the collective existence has become in their hands, which methods they have elaborated to make it fit together, which accounts best define the new associations that they have been forced to established.””
About This Quote
Source Book: Reassembling the Social, Bruno Latour, 2005
The quote urges observing innovators directly to understand how they reshape society and create new collective realities.
In simple terms: Watch innovators to see how they reshape society.
Key Takeaway
Learn by following innovators.
Themes
innovation
society
observation
collective reality
Mood
analytical
inquisitive
Type
theoretical
observational
When to use this quote
- business strategy
- policy design
- academic research
- community organizing
Key Concepts
Actor‑Network Theory
social construction
technological mediation
Questions to Reflect On
- How do power structures affect innovation?
- What can we learn from failed innovations?
A Different Perspective
It may overlook structural constraints that limit actors' agency.
