Science Quote by Bruno Latour
““But in situations where innovations proliferate, where group boundaries are uncertain, when the range of entities to be taken into account fluctuates, the sociology of the social is no longer able to trace actors’ new associations. At this point, the last thing to do would be to limit in advance the shape, size, heterogeneity, and combination of associations. To the convenient shorthand of the social, one has to substitute the painful and costly longhand of its associations. The duties of the social scientist mutate accordingly: it is no longer enough to limit actors to the role of informers offering cases of some well-known types. You have to grant them back the ability to make up their own theories of what the social is made of. Your task is no longer to impose some order, to limit the range of acceptable entities, to teach actors what they are, or to add some reflexivity to their blind practice. Using a slogan from ANT, you have ‘to follow the actors themselves’, that is try to catch up with their often wild innovations in order to learn from them what the collective existence has become in their hands, which methods they have elaborated to make it fit together, which accounts could best define the new associations that they have been forced to establish.””
About This Quote
Source Book: Science in Action, Bruno Latour, 1987
When social phenomena become fluid and actors constantly reshape connections, researchers must abandon preset categories and instead trace actors’ own evolving theories and associations.
In simple terms: Social reality is constantly changing, so scientists must follow actors’ own ideas.
Let actors define their own social structures.
Themes
Mood
Type
When to use this quote
- research design
- policy analysis
- organizational change
- technology adoption
Key Concepts
Questions to Reflect On
- How can researchers stay adaptable to shifting social networks?
- What tools help capture emergent associations?
Predefined categories may miss hidden dynamics.