Redundancy Quote by Brooks Jackson
““Scholars tell us that redundancy is correlated with retention. To minimize retention, a propagandist says one thing while showing the opposite. When the two differ, what we see tends to override what we hear.””
About This Quote
Source Article: "The Psychology of Persuasion", 2020
Redundancy aids memory, but contradictory messaging can make people trust what they see more than what they hear.
In simple terms: Seeing something can override hearing it when they conflict.
Key Takeaway
Beware of visual messages that contradict spoken words.
Themes
communication
perception
memory
Mood
critical
alert
Type
analytical
educational
When to use this quote
- advertising
- political speeches
- media literacy
- education
- public health campaigns
Key Concepts
cognitive bias
propaganda
information overload
Questions to Reflect On
- How do you verify conflicting information?
- What role does visual design play in persuasion?
A Different Perspective
Visuals can be manipulated to mislead.
