Human Quote by Brian Solis
“Twitter is a human seismograph”
About This Quote
Source Book: Digital Marketing Trends, 2015
Social media reflects societal moods and shifts like a seismograph records earthquakes.
In simple terms: Social media shows society’s emotional tremors.
Observe online trends for insight.
Themes
Mood
Type
When to use this quote
- marketing strategy
- public relations
- crisis monitoring
- brand management
Key Concepts
Questions to Reflect On
- What patterns indicate genuine change versus hype?
- How can we filter meaningful data from social chatter?
Online noise can drown out deeper signals.