Automobiles Quote by Brian Krzanich
“Automobiles and the automotive industry are increasingly driven by data and computing. The saying 'What's under the hood' will increasingly refer to computing, not horsepower.”
About This Quote
The automotive sector is shifting focus from mechanical power to software and data intelligence, redefining performance metrics.
In simple terms: Cars now run on code, not just engines.
Key Takeaway
Tech now powers vehicles.
Themes
digital transformation
industry 4.0
automation
data-driven design
software-defined vehicles
Mood
optimistic
forward-looking
Type
observation
industry insight
When to use this quote
- product development meetings
- strategic planning sessions
- technology roadmaps
- innovation workshops
Key Concepts
computing
data analytics
vehicle architecture
Practical Applications
- software integration in cars
- data analytics for vehicle performance
Questions to Reflect On
- How does software change vehicle reliability?
- What new skills will automotive engineers need?
![“[A Bugatti Veyron is] quite the most stunning piece of automotive engineering ever created…At a stroke then, the Veyron has rendered everything I’ve ever said about any other car obsolete. It’s rewritten the rule book, moved the goalposts and in the process, given Mother Nature a bloody nose.” quote by Jeremy Clarkson](https://sms4smile.com/quotes/img-quotes/c6d/jeremy-clarkson-2634_automobile_a-bugatti-veyron-is-quite-the-most-stunn_2682683.jpg)
