Curious Quote by Brian Grazer

Films that score very high with test audiences generally tend to not be so great. But, there's a lot of money involved in making…

— Andrew Dominik

Anything that's memorable about a movie is often what a test audience will object to because they're being asked to be experts. They just…

— Andrew Dominik

I think testing films are a great tool. And I think showing them to people that you value their opinion is important, but once…

— Bradley Cooper

I think test screening works at its best when the audience knows what it's getting.

— Barry Levinson

Even the scrutiny is good because it lets you know the world cares about your movie, and there is interest in it.

— David Ayer

Movies are hard work. The public doesn't see that. The critics don't see it. But they're a lot of work. A lot of work.

— Robert De Niro

You learn quite a bit about your film from test screening audiences.

— Rod Lurie

You learn quite a bit about your film from test screening audiences. With both comedies and movies that are intense, you need to calibrate…

— Rod Lurie

I've had a lot of movies that didn't get great numbers on test screening, but a lot of times the film was able to…

— Barry Levinson

If there is any test that can be applied to movies, it's that the good ones never make you feel virtuous.

— Pauline Kael

I think the purpose of test screenings is different for the studio and for the filmmaker. For the studio, I think they want to…

— Michel Gondry

People test movies within an inch of their life so that the entire audience experience is a uniform one.

— Peter Morgan