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Complexes Quote by Bran Ferren

“One of the great enemies of design is when systems or objects become more complex than a person - or even a team of people - can keep in their heads. This is why software is generally beneath contempt.” quote by Bran Ferren
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“One of the great enemies of design is when systems or objects become more complex than a person - or even a team of people - can keep in their heads. This is why software is generally beneath contempt.”

Bran Ferren

About This Quote

Source Talk: Design Conference, 2018

Complex systems exceed human cognitive limits, making design poor; simplicity is essential.

In simple terms: Complexity overwhelms people; simplify design.

Key Takeaway

Prioritize simplicity in design.

Themes

design complexity human cognition

Mood

analytical practical

Type

technical inspirational

When to use this quote

  • software development
  • product design
  • team collaboration
  • education

Key Concepts

engineering usability systems theory

Questions to Reflect On

  • How can you simplify without losing functionality?
  • What tools help manage cognitive load?
A Different Perspective

May underestimate necessity of complexity for advanced tasks.

4.1 out of 5 (6 ratings)

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