Areas Quote by Brad D. Smith
“Customer-driven innovation was at the core of Intuit's first product, 'Quicken,' and it continues to guide us as we look to solve new problems in areas like mobile payments. Products like Intuit 'GoPayment' and the IntuitPayment Network are helping small businesses get paid faster, keeping cash flow strong and their business healthy.”
About This Quote
Source Speech: Intuit Annual Shareholder Meeting, 2020
Customer insight drives product creation, ensuring solutions meet real needs and sustain business health.
In simple terms: Listening to customers shapes better products.
Prioritize user feedback in design.
Themes
Mood
Type
When to use this quote
- product planning
- small business financing
- mobile payment rollout
Key Concepts
Questions to Reflect On
- How can we balance customer input with visionary risk?
- What unmet needs exist beyond current feedback?
Relying solely on customers may miss disruptive ideas.