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Behavior Quote by Bill Mechanic

“Studios felt like Blu-ray was going to be the next…” quote by Bill Mechanic
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“Studios felt like Blu-ray was going to be the next panacea, and so they dumped the prices (of traditional DVDs) and devalued the product. That's a misreading of consumer behavior as well as a misreading of the economic environment.”

Bill Mechanic

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