Behavior Quote by Bill Mechanic
“Studios felt like Blu-ray was going to be the next panacea, and so they dumped the prices (of traditional DVDs) and devalued the product. That's a misreading of consumer behavior as well as a misreading of the economic environment.”
About This Quote
Source Interview: The Hollywood Reporter, 2015
Blu‑ray hype led studios to cheap DVDs, misreading market and economy.
In simple terms: Misreading trends hurts business.
Align products with true consumer behavior.
Themes
Mood
Type
When to use this quote
- media distribution
- product pricing
- technology rollout
Key Concepts
Questions to Reflect On
- What signals indicate genuine demand?
- How can you test market assumptions?
Over‑reliance on hype can backfire.