Announcing Quote by Bill Keller
“Buying an aggregator and calling it a content play is a little like a company's announcing plans to improve its cash position by hiring a counterfeiter.”
About This Quote
Source Article: The New York Times, “The Content Play” by Bill Keller, 2015
Equating a content acquisition with a cash‑improvement strategy is absurd, like hiring a counterfeiter to boost finances.
In simple terms: Buying content isn’t a cash fix; it’s a strategic move.
Key Takeaway
Treat content as a growth asset, not a quick cash fix.
Themes
business strategy
media
misleading analogies
Mood
analytical
critical
Type
business
strategic
When to use this quote
- corporate meetings
- investment decisions
- marketing plans
Key Concepts
economics
strategic planning
value creation
Questions to Reflect On
- How does content truly add value?
- What are realistic cash‑improvement tactics?
A Different Perspective
Analogy oversimplifies complex business realities.
![“If I want to spend the rest of my life reading one day's output of information, which is about what it would take, OK fine. But I personally prefer calibration from an aggregator or newspaper, where the No. 1 story is one they consider important, [and] they're usually right.” quote by Harold Evans](https://sms4smile.com/quotes/img-quotes/17f/harold-evans-15687_calibration_if-i-want-to-spend-the-rest-of-my-life-r_193195.jpg)
![“What happened in Syria was, President [Barack] Obama had made a statement announcing what he called his "red line": You can't use chemical weapons, you can do anything else but [use] chemical weapons.” quote by Noam Chomsky](https://sms4smile.com/quotes/img-quotes/265/noam-chomsky-42_announcing_what-happened-in-syria-was-president-bar_433560.jpg)
