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Authority Quote by Bertrand Russell

“But there is no conceivable way of making people do things they do not wish to do. What is possible is to alter their desires by a system of rewards and penalties, among which social approval and disapproval are not the least potent. The question for the legislative moralist is, therefore: How…” quote by Bertrand Russell
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““But there is no conceivable way of making people do things they do not wish to do. What is possible is to alter their desires by a system of rewards and penalties, among which social approval and disapproval are not the least potent. The question for the legislative moralist is, therefore: How shall this system of rewards and punishments be arranged so as to secure the maximum of what is desired by the legislative authority? If I say that the legislative authority has bad desires, I mean merely that its desires conflict with those of some section of the community to which I belong. Outside human desires there is no moral standard.””

Bertrand Russell

About This Quote

Source Essay: "The Conquest of Happiness", 1930

The passage argues that external rewards and punishments shape behavior, and moral standards arise from human desires, not from any external source.

In simple terms: Desires guide morals; rewards shape actions.

Key Takeaway

Consider how incentives influence your values.

Themes

ethics politics psychology

Mood

critical thoughtful

Type

philosophical analytical

When to use this quote

  • policy design
  • education
  • workplace motivation
  • public health campaigns

Key Concepts

behaviorism social contract

Questions to Reflect On

  • What incentives could backfire?
  • Can desires be truly free from social influence?
A Different Perspective

It may overlook intrinsic motivation and the danger of manipulation.

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