Design Quote by Benjamin Watson
![“In any given marketplace, there's a triangle. There's a line of Dior goods at $25,000 that creates the sharp focus you need to sell $100 scarves to every woman. When [Design Miami] Basel popped on the scene, it proved there's a market for the top of the design triangle, which will lead the wide…” quote by Benjamin Watson](https://sms4smile.com/quotes/img-quotes/7da/benjamin-watson-26563_design_in-any-given-marketplace-there-s-a-trian_2467732.jpg)
“In any given marketplace, there's a triangle. There's a line of Dior goods at $25,000 that creates the sharp focus you need to sell $100 scarves to every woman. When [Design Miami] Basel popped on the scene, it proved there's a market for the top of the design triangle, which will lead the wide base beneath it.”
About This Quote
Source Speech: Design Conference, Design Miami Basel, 2018
A market hierarchy shows high‑priced luxury items support sales of lower‑priced goods, creating a broad base.
In simple terms: Luxury pricing drives broader market sales.
Key Takeaway
Leverage flagship products to boost overall sales.
Themes
marketing
economics
design
Mood
strategic
insightful
Type
business
motivational
When to use this quote
- retail strategy
- product launch
- brand positioning
Key Concepts
price elasticity
brand hierarchy
Questions to Reflect On
- How can brands balance luxury and affordability?
- What risks arise from over‑emphasizing high‑price items?
A Different Perspective
Relying on luxury items can alienate budget‑conscious consumers.
![“[To waiter who had spilled soup on her:] Never darken my Dior again!” quote by Beatrice Lillie](https://sms4smile.com/quotes/img-quotes/a9c/beatrice-lillie-44114_dior_to-waiter-who-had-spilled-soup-on-her-ne_666117.jpg)
