All Theodore Levitt Quotes
- Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.". Antonym
- In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far… All
- A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed… Action
- The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have… Abstract
- Creativity is thinking up new things. Innovation is doing new things. Change