Saul Bass

I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or…

— Saul Bass

Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of…

— Saul Bass

Somewhere down the line, I felt the need to come to grips with the realistic - or live action - image which…

— Saul Bass

At one point it occurred to me that the title could make a more significant contribution to the storytelling process. It could…

— Saul Bass

The only way I work as a designer is to consciously avoid specialisation.

— Saul Bass

No artist wants to be perceived as a regurgitator.

— Saul Bass

I had felt for some time that audience involvement with a film should begin with its first frame.

— Saul Bass

If it's simple simple, it's boring. We try for the idea that is so simple that it will make you think and…

— Saul Bass

You see an artist, a creative person, can accept criticism or can live with the criticism much more easily than with being…

— Saul Bass

The goal, and the ultimate achievement, is to make people feel as well as think.

— Saul Bass

Interestingly enough, the storyboard... that I did for 'Psycho' went precisely as I laid it up, and there was no change on…

— Saul Bass

Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was…

— Saul Bass

A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will…

— Saul Bass

To engage in downright plagiarism is disappointing. It's cynical, opportunistic and hypocritical.

— Saul Bass

Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the…

— Saul Bass

Whether or not you believe in God, you can probably sign on to the idea that being kind to others is divine.…

— Saul Bass

Design is thinking made visual.

— Saul Bass

Have you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?

— Saul Bass

I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or…

— Saul Bass

My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story,…

— Saul Bass