Sam Walton Quotes

74 quotes in 769 categories

• To succeed in this world, you have to change all the time.
• Commit to your business. Believe in it more than anybody else.
• Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly…
• There’s a lot more business out there in small town America than I ever dreamed of.
• The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view…
• The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all…
• Swim upstream. Go the other way. Ignore the conventional wisdom.
• Money and ownership alone aren't enough. Set high goals, encourage competition, and then keep score.
• Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.
• Information is power, and the gain you get from empowering your associates more than offsets the risk of informing your competitor.
• I probably have traveled and walked into more variety stores than anybody in America. I am just trying to get ideas, any kind of ideas…
• There are only four things in life that matter. The first is happiness and I'll sell you the other three for a dollar.
• There is only one boss. The customer...
• There's absolutely no limit to what plain, ordinary, working people can accomplish if they're given the opportunity and encouragement to do their best.
• Control your expenses better than your competition. This is where you can always find the competitive advantage.
• If you don't listen to your customers, someone else will.
• I've always been driven to buck the system.
• Curiosity doesn't kill the cat; it kills the competition.
• I believe in always having goals, and always setting them high.
• If you want a successful business, your people must feel that you are working for them - not that they are working for you.

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