“For a brief period of time the American electric-sign industry looked beyond its most immediate market and collaborated with store designers and… — Philip Di Lemme Architecture Copy Share Image
“In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. —… — Philip Di Lemme Iconography Copy Share Image
![“In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. — Rudi Stern” quote by Philip Di Lemme](https://sms4smile.com/quotes/img-quotes/8a4/philip-di-lemme-100890_iconography_in-their-simplicity-and-directness-neon_2914230.jpg)