Technology will have moved on to an unimaginable level in ten years. — Martin Sorrell Copy Share Image
Virtual Reality for Formula One could be fantastic - driving the car! — Martin Sorrell Copy Share Image
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Copy Share Image
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the… — Martin Sorrell Differences Copy Share Image
I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in… — Martin Sorrell Copy Share Image
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure. — Martin Sorrell Ceo Copy Share Image
The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he… — Martin Sorrell Copy Share Image
Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you… — Martin Sorrell Copy Share Image
In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation. — Martin Sorrell Branding Copy Share Image
The challenges some European economies have are such that it makes it very difficult for them. You have to go where the… — Martin Sorrell Challenges Copy Share Image
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a… — Martin Sorrell Cycles Copy Share Image
If you are a driver of a team and have a certain set of sponsors, who is the target market for those… — Martin Sorrell Copy Share Image
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or… — Martin Sorrell Copy Share Image
In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as… — Martin Sorrell Copy Share Image
If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings… — Martin Sorrell Copy Share Image
When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten… — Martin Sorrell Business Copy Share Image
Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital… — Martin Sorrell Attention Copy Share Image
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less.… — Martin Sorrell Copy Share Image
If you look at the rights situation - what media companies pay - then you see that the rights prices continue to… — Martin Sorrell Company Copy Share Image
Just take the lack of presence of F1 in the United States. In theory - and logically - you would have an… — Martin Sorrell Copy Share Image
When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today… — Martin Sorrell Copy Share Image
When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole… — Martin Sorrell Ceo Copy Share Image
In the old days, you could segment happily. You could put out one message to one segment of the audience, and one… — Martin Sorrell Audience Copy Share Image
That might be the old model: to get a fixed fee. You have to start to think about other models and how… — Martin Sorrell Copy Share Image
The arguments of waste are heavily overdone, because what you do is to accelerate the infrastructure that you have to build anyway,… — Martin Sorrell Copy Share Image
Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his… — Martin Sorrell Copy Share Image
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Copy Share Image
Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities. — Martin Sorrell Copy Share Image
What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure… — Martin Sorrell Copy Share Image
You have to see it on a broader level. But you also have to activate it properly. — Martin Sorrell Copy Share Image
The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with. — Martin Sorrell Business Copy Share Image
I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then. — Martin Sorrell Copy Share Image
Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time -… — Martin Sorrell China Copy Share Image
Formula One is not just multinationals. It's also about national players wanting to get global coverage. — Martin Sorrell Copy Share Image
Monaco was my first race of the season and I spoke with a number of people and all seemed to be very… — Martin Sorrell Copy Share Image
The technology is already incredible and will improve massively in the next few years. Think about what you could do. — Martin Sorrell Copy Share Image
“In the rain-swept afternoon my heart discovers the tragedy of autumn raining from the trees.” — Martin Sorrell Poetry Copy Share Image
Somebody who is unique - and this will get me into trouble - by definition cannot be replaced. — Martin Sorrell Copy Share Image
It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions. — Martin Sorrell Copy Share Image
![“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/b0c/martin-sorrell-10724_cups_in-fact-if-you-were-interested-in-a-glob_1216382.png)
![“When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole fiasco of a 'merger of equals'... there is no such a thing. So if there should be dreams of dual leadership, the chances of success are limited. But Bernie [Ecclestone] is still at the…” quote by Martin Sorrell](https://sms4smile.com/quotes/i/673/martin-sorrell-10724_ceo_when-you-have-two-people-challenge-for-t_1044616.jpg)
![“Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately. But not Bernie! What it tells you is that the demand for live sporting rights, the demand…” quote by Martin Sorrell](https://sms4smile.com/quotes/i/e7b/martin-sorrell-10724_brushes_bernie-ecclestone-has-not-been-shy-to-sa_1942947.jpg)
