Virtual Reality for Formula One could be fantastic - driving the car! — Martin Sorrell Car Copy Share Image
Technology will have moved on to an unimaginable level in ten years. — Martin Sorrell Levels Copy Share Image
The technology is already incredible and will improve massively in the next few years. Think about what you could do. — Martin Sorrell Improve Copy Share Image
Monaco was my first race of the season and I spoke with a number of people and all seemed to be very… — Martin Sorrell Firsts Copy Share Image
Formula One is not just multinationals. It's also about national players wanting to get global coverage. — Martin Sorrell Coverage Copy Share Image
The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with. — Martin Sorrell Business Copy Share Image
You have to see it on a broader level. But you also have to activate it properly. — Martin Sorrell Activate Copy Share Image
Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time -… — Martin Sorrell China Copy Share Image
I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then. — Martin Sorrell Bags Copy Share Image
It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions. — Martin Sorrell Criticize Copy Share Image
Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with… — Martin Sorrell Building Copy Share Image
In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft… — Martin Sorrell Can do Copy Share Image
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian,… — Martin Sorrell Appeals Copy Share Image
If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of… — Martin Sorrell Asks Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can… — Martin Sorrell Choices Copy Share Image
You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to… — Martin Sorrell Business Copy Share Image
[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what… — Martin Sorrell Dangerous Copy Share Image
What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more… — Martin Sorrell Competitive Copy Share Image
That might be the old model: to get a fixed fee. You have to start to think about other models and how… — Martin Sorrell Brands Copy Share Image
In the old days, you could segment happily. You could put out one message to one segment of the audience, and one… — Martin Sorrell Audience Copy Share Image
When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole… — Martin Sorrell Ceo Copy Share Image
The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to… — Martin Sorrell America Copy Share Image
And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there… — Martin Sorrell Argument Copy Share Image
Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his… — Martin Sorrell Brushes Copy Share Image
The arguments of waste are heavily overdone, because what you do is to accelerate the infrastructure that you have to build anyway,… — Martin Sorrell Accelerate Copy Share Image
Just take the lack of presence of F1 in the United States. In theory - and logically - you would have an… — Martin Sorrell Coast Copy Share Image
Somebody who is unique - and this will get me into trouble - by definition cannot be replaced. — Martin Sorrell Definitions Copy Share Image
“In the rain-swept afternoon my heart discovers the tragedy of autumn raining from the trees.” — Martin Sorrell Poetry Copy Share Image
The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he… — Martin Sorrell Crap Copy Share Image
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure. — Martin Sorrell Ceo Copy Share Image
I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in… — Martin Sorrell Believe Copy Share Image
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the… — Martin Sorrell Differences Copy Share Image
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Attractive Copy Share Image
What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure… — Martin Sorrell Bits Copy Share Image
Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities. — Martin Sorrell Appeals Copy Share Image
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Changing Copy Share Image
The challenges some European economies have are such that it makes it very difficult for them. You have to go where the… — Martin Sorrell Challenges Copy Share Image
In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation. — Martin Sorrell Branding Copy Share Image
Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you… — Martin Sorrell Advisors Copy Share Image
![“In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft from the surface of Mars, walked in space and looked down into deep space and got terrified, with the headphones and the goggles.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/2a1/martin-sorrell-10724_can-do_in-the-ridley-scott-film-the-martian-you_1568686.jpg)
![“[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/3ea/martin-sorrell-10724_dangerous_formula-one-racing-looking-after-jackie_1705697.png)
![“What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/128/martin-sorrell-10724_competitive_what-you-want-to-see-in-formula-one-is-a_1222705.jpg)
![“When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole fiasco of a 'merger of equals'... there is no such a thing. So if there should be dreams of dual leadership, the chances of success are limited. But Bernie [Ecclestone] is still at the…” quote by Martin Sorrell](https://sms4smile.com/quotes/i/673/martin-sorrell-10724_ceo_when-you-have-two-people-challenge-for-t_1044616.jpg)
![“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer…” quote by Martin Sorrell](https://sms4smile.com/quotes/i/98d/martin-sorrell-10724_argument_and-there-are-some-bernie-ecclestone-and_3108315.jpg)
![“Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately. But not Bernie! What it tells you is that the demand for live sporting rights, the demand…” quote by Martin Sorrell](https://sms4smile.com/quotes/i/e7b/martin-sorrell-10724_brushes_bernie-ecclestone-has-not-been-shy-to-sa_1942947.jpg)
