One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races… — Martin Sorrell Copy Share Image
Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important… — Martin Sorrell Copy Share Image
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal… — Martin Sorrell Copy Share Image
We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be… — Martin Sorrell Copy Share Image
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less.… — Martin Sorrell Copy Share Image
Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital… — Martin Sorrell Attention Copy Share Image
When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten… — Martin Sorrell Business Copy Share Image
If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings… — Martin Sorrell Copy Share Image
If you look at the rights situation - what media companies pay - then you see that the rights prices continue to… — Martin Sorrell Company Copy Share Image
When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today… — Martin Sorrell Copy Share Image
In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as… — Martin Sorrell Copy Share Image
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a… — Martin Sorrell Cycles Copy Share Image
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or… — Martin Sorrell Copy Share Image
If you are a driver of a team and have a certain set of sponsors, who is the target market for those… — Martin Sorrell Copy Share Image
[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it… — Martin Sorrell Copy Share Image
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But… — Martin Sorrell Copy Share Image
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you… — Martin Sorrell Copy Share Image
[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time… — Martin Sorrell Entertainment Copy Share Image
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the… — Martin Sorrell Ability Copy Share Image
In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger… — Martin Sorrell Advertising Copy Share Image
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that… — Martin Sorrell Anarchy Copy Share Image
I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so… — Martin Sorrell Copy Share Image
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia,… — Martin Sorrell America Copy Share Image
Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could… — Martin Sorrell Copy Share Image
![“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/b0c/martin-sorrell-10724_cups_in-fact-if-you-were-interested-in-a-glob_1216382.png)
![“[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/0f7/martin-sorrell-10724_believe_formula-one-racing-will-be-very-differen_2580361.png)
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.png)
![“[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.png)
![“I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?” quote by Martin Sorrell](https://sms4smile.com/quotes/i/3c2/martin-sorrell-10724_enjoy_i-recently-interviewed-bernie-ecclestone_1411670.png)
