“Without good analysis, we can’t make good decisions. Without good analysis, we can’t even figure out what our options are.” — John Braddock Analysis Copy Share Image
“The first question should always be, “What kind of game do they think we’re playing?” — John Braddock Game Copy Share Image
“There’s another reason action is expensive. Something other than time and resources. It’s because actions are a commitment. Anytime in the thinking… — John Braddock Time Copy Share Image
“Notice the end: Action. If thinking doesn’t end with action, it’s useless. Taking action is why we think. If you’re thinking just… — John Braddock Taking action Copy Share Image
“We live in a fog of uncertainty. Good thinking removes some of the fog. Never all of it.” — John Braddock Doubt Copy Share Image
