Best Frank Luntz Quotes
- We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based… Based
- We as Americans assume that big companies are bad, and big power companies are even worse. American
- The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them… Committee
- People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we… Believe
- The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton… All
- When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because… Actually Dressed
- How I say it has as much of an impact on what people think of me as what I say. Impact
- We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the… American
- My job as a pollster is to understand what really matters. Job
- In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into,… Actually Unhappy
- One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them;… Get Mad
- So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how… All
- The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there,… Advantage
- The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger. Challenge
- There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to… Amount
- There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what… Client
- Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not… Apply