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Brian France

100 quotes in 326 categories

Brian France says NASCAR is focusing on making the best events and tight racing. He admits he gets nervous a lot, especially when big decisions are made. He also says the sport is working on diversity as a growth area.

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Brian France is an American businessman who served as CEO and chairman of NASCAR from 2003 to 2018.

About Brian France

He is the grandson of NASCAR founder Bill France Sr. and the son of Bill France Jr. In 2019 he started Silver Falcon Capital, Inc. and became its CEO.

Quotes by Brian France

I haven't had a super awkward moment. I can't think of one.

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Oh, I get nervous quite a bit, actually.

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People don't buy tickets to a race to hear my political views.

People

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You never know what ultimately will give traction to being a star.

Astronomy

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I think we're the best road racing show in town.

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I don't have an overabundance of cocky attitude, because I'm collaborative.

Attitude

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We're trying to make sure it goes up. Expand NASCAR, expand our fan base.

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We've always been more gender neutral than any other sport.

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You have to make sure there's a high degree of confidence that whoever won the race did it fair and square.

Confidence

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When drivers are going at their best, trying their hardest, taking chances and doing amazing things, that's what fans love.

Amazing

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There's nothing quite like being part of a NASCAR race weekend, and that always will hold true.

Nascar

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Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we…

Digital media

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A crash is part of the game. We've tried to make the cars a lot safer. There's no getting around it though.…

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This is a contact sport. It's always been a contact sport, especially late in the race.

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We want to be more relevant to the fastest-growing segment of the population - Hispanics.

Hispanics

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Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to…

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As I was growing up and learning this business, I don't think there's a job I didn't do. I started at the…

Business

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That's a hallmark of NASCAR... We have gotten to where we've gotten because we're able to have the best drivers in the…

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Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our…

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I use Amy as a major sounding board for a lot of things that come up, and she understands the family dynamic…

Business

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The things that we're going to be able to do are going to take many, many years to achieve our end goal,…

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Virtual reality is extremely exciting. We have the biggest opportunity in sports when you talk about the possibility of bringing fans inside…

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Given that kids don't play our sport in school means that it takes us a while to get people excited about auto…

Auto racing

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It's true that we have to have restrictions and tight rules and so on and it's also true that the teams are…

Auto racing

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A lot of the car companies are understandably looking at the terrific job that Toyota has done by partnering with NASCAR and…

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We were creating a formula for points racing, and that wasn't good in qualifying for the Chase, and it wasn't good when…

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It's a multi-billion dollar industry run by our family. That gives us some real unique advantages. We know our sport and our…

Family

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The first thing I said to Chase Elliott when I was in Iowa at a same race as him, I told him,…

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I'm deeply involved in making the race closer and tighter and safer.

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The France family is locked and loaded in its dedication to Nascar.

Dedication

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Being a France is great from a heritage standpoint.

Being

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I can tell you the flag we get behind. It's the American flag.

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Lots of things can happen when there's really hard racing and contact going on.

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Rumors are always interesting, but they're seldom right.

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In sport and business, everybody has to win.

Business

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NASCAR is not immune to the down economy.

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If it's commercial and it makes sense we'll be doing it - whatever it is.

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When it comes to making tough decisions, I'm ready to make them.

Decision making

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Everything is pretty good in my life, and like everybody else, things happen, and you put your head down and solve challenges.

Challenges

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The opportunity at NASCAR will continue to be such that the best talent wants to be here.

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Brian France by topic

Race (41) Nascar (14) Business (10)