Aaron Levie

My acronym is WWSJD: What Would Steve Jobs Do?

— Aaron Levie

The IT model of the enterprise has become a lot more user lead.

— Aaron Levie

In the enterprise you want to start intentionally small.

— Aaron Levie

I don't use many apps. I use naps.

— Aaron Levie

It's unfortunate biologically we have to sleep.

— Aaron Levie

Execute like there's no tomorrow, strategize like there will be.

— Aaron Levie

Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.

— Aaron Levie

If people don't think the odds are against you, you're doing it wrong.

— Aaron Levie

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

— Aaron Levie

Companies have never won. You're always either fighting for survival, or fighting for relevance.

— Aaron Levie

In a user lead model, users are bringing in their own technology... and you can build software then, around the user.

— Aaron Levie

Startups live at the intersection of existential crisis and everything going perfectly great.

— Aaron Levie

Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed…

— Aaron Levie

My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would…

— Aaron Levie

My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of…

— Aaron Levie

Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise…

— Aaron Levie

My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought…

— Aaron Levie

There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the…

— Aaron Levie

You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to…

— Aaron Levie

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year…

— Aaron Levie

Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to…

— Aaron Levie

I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers…

— Aaron Levie

All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and…

— Aaron Levie

If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has…

— Aaron Levie

Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted…

— Aaron Levie

It's not accidental that products get worse over time; it's because companies stop paying attention to them. They stop caring as much…

— Aaron Levie

My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings,…

— Aaron Levie

The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to…

— Aaron Levie

I think because of the iPhone and the fact that we now have a ubiquitous internet, our creativity in the startup space…

— Aaron Levie

I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we…

— Aaron Levie

I believe there's plenty of market for each; we're talking about an ecosystem that is going to support billions of devices, so…

— Aaron Levie

I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.

— Aaron Levie

You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.

— Aaron Levie

If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.

— Aaron Levie

Every single industry is going through a major business model and technology oriented disruption.

— Aaron Levie

Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.

— Aaron Levie

The only way to avoid disruption is to constantly do what you would if you were just starting out.

— Aaron Levie

Why we do what we do: that moment when you get to see the future on your computer screen before the rest…

— Aaron Levie

The best technology is aimed far enough in the future that it stands out, but close enough to the present that it…

— Aaron Levie

Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.

— Aaron Levie