Aaron Levie

Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.

— Aaron Levie

Your product should sell itself, but that does not mean you don't need salespeople.

— Aaron Levie

Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.

— Aaron Levie

Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.

— Aaron Levie

The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.

— Aaron Levie

Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.

— Aaron Levie

We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell…

— Aaron Levie

If you don't go to every level of your company, you distance yourself from the marketplace and from your people.

— Aaron Levie

You can look at the cost structure of an incumbent company and discover: where are they not going to be able to…

— Aaron Levie

If you think about the market that we're in, and more broadly just the enterprise software market, the kind of transition that's…

— Aaron Levie

Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies…

— Aaron Levie

I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are…

— Aaron Levie

The dynamic with social is you tend not to have products with 30% market share. It's all or nothing. Email works because…

— Aaron Levie

If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably…

— Aaron Levie

All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive,…

— Aaron Levie

I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business…

— Aaron Levie

My mom is proud of me. But she might not be too happy about the hours I keep or how little I…

— Aaron Levie

Do things that incumbents can't or won't do because it's economically or technically infeasible.

— Aaron Levie

The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

— Aaron Levie

When you're doing something you're passionate about, stress becomes a featurenot a bug.

— Aaron Levie

Start with the assumption that the best way to do something is not the way it's being done right now.

— Aaron Levie

Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get…

— Aaron Levie

The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.

— Aaron Levie

In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.

— Aaron Levie

The chance of failure is almost always better than the guarantee of never knowing.

— Aaron Levie

Go after the customers that are working in the future, but haven't totally lost their minds.

— Aaron Levie

Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.

— Aaron Levie

A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.

— Aaron Levie

We didn't really start the company to go build an enterprise software company.

— Aaron Levie

Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.

— Aaron Levie

You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.

— Aaron Levie

I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.

— Aaron Levie

Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is…

— Aaron Levie

Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.

— Aaron Levie

Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

— Aaron Levie

Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work

— Aaron Levie

Better to be too early and have to try again, than be too late and have to catch up.

— Aaron Levie

That's already been tried before only means the first attempt got it wrong.

— Aaron Levie

The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.

— Aaron Levie

The only barrier to entry you can create is to consistently build a great product.

— Aaron Levie