““Your Highlight on page 85 | location 1294-1297 | Added on Friday, 6 June 2014 10:28:20 your boss wants focus groups to prove that a new product is guaranteed to be a success, don’t bother. If the focus group likes it, they’re probably wrong. If your company wants you to pick one and only one product to feature this Christmas, start working on your résumé. You’re not going to invent a Purple Cow with those sorts of odds and that kind of pressure. Things that have to work rarely do anymore. ==========””
