““Working with Intel, the agency followed the traditional routine of presentation and discussion, followed by revision. What made it so different from working with Apple was that getting through one meeting normally only meant that you were cleared to present to a higher-up in another meeting. And that person wouldn’t necessarily have been privy to the discussions that had gone on at the first meeting. Messy. In these types of organizations, the lower-level people tend to demand a greater quantity of work, just to be sure that somewhere in that giant pile of ideas their bosses will see something they like, and that will reflect well upon them. They’re less willing to support positions that don’t align perfectly with their marching orders, even if they represent a smarter path.””
