““The problem with models, in other words, is that they imply that whatever does not fit into them isn’t relevant—when it may be the most relevant information of all. But we treasure our models and personal big ideas because they help us to make decisions about what to do with our lives, whom to befriend, and what we stand for. A profound and innate part of who we are, they become so deeply entwined in all aspects of our lives that we may forget how profoundly they filter what we see, absorb, and remember. As our brains give our preferred ideas a smooth, easy flow, impeding distressing contradictions, the riverbed of our beliefs gets deeper and its sides grow higher.””
