Bigs Quote by Anna Sui
“I always say the next big thing will happen in unexpected places - up and coming cities that aren't necessarily boom markets.”
About This Quote
Source Interview: Fashion Business Podcast, 2022
Innovation often emerges from overlooked markets rather than established hubs.
In simple terms: New ideas come from unexpected places.
Watch emerging cities for growth opportunities.
Themes
Mood
Type
When to use this quote
- startup scouting
- investment decisions
- product launches
Key Concepts
Questions to Reflect On
- Which overlooked region could host the next breakthrough?
- How can you monitor non‑boom markets effectively?
Overlooking emerging markets can miss key opportunities.