Classic Quote by Angus Cloud
“Ray-Ban is cool. Ray-Ban is classic. Ray-Ban is iconic.”
About This Quote
Source Advertisement: Ray‑Ban Marketing Campaign, 2018
Repeats brand attributes to cement its iconic status, using simple repetition for brand reinforcement.
In simple terms: Repetition builds strong brand identity.
Leverage consistent messaging for brand recall.
Themes
Mood
Type
When to use this quote
- advertising strategy
- social media campaigns
- product launches
Key Concepts
Questions to Reflect On
- How does repetition affect your perception of a brand?
- What makes a brand iconic?
May ignore deeper brand values beyond image.