Believe Quote by Andy Jassy
“If you're going to invest in something over a long period of time, that you believe is important and can change the company, you have to be strategically patient and tactically impatient.”
About This Quote
Source Speech: Amazon Leadership Principles Talk, 2022
Long‑term investments need strategic patience while acting quickly on tactical opportunities.
In simple terms: Be patient strategically, act fast tactically.
Key Takeaway
Balance patience with decisive action.
Themes
strategy
patience
execution
investment
leadership
Mood
determined
focused
Type
leadership
business.
When to use this quote
- product development
- market entry
- M&A negotiations
- technology adoption
Key Concepts
Strategic patience
tactical impatience
long‑term value creation
Questions to Reflect On
- How do you decide when to be patient versus impatient?
- What signals indicate a tactical opportunity?
A Different Perspective
Strategic patience may delay needed rapid pivots.
